ABOUT THE ROLE
TCF is a crowdfunding and e-commerce marketing agency with 70+ team members, partnering with brands to launch and scale products globally. We're looking for a Head of PR & Influencer Marketing to lead both directions under one roof — a rare operator who can own strategy, manage teams, and deliver results across earned media and creator-driven channels.

This is a unified leadership role. You'll bring deep expertise in either PR or Influencer Marketing — one of these is your core strength — while being capable of overseeing and developing the other. Working closely with the COO, you'll be responsible for the performance, growth, and operational health of both directions.


 

WHAT YOU'LL OWN

Direction Leadership

• Set the strategy and growth roadmap for TCF's PR and Influencer Marketing directions

• Own the performance and delivery standards across both client portfolios

• Develop and maintain playbooks, frameworks, and service standards for both directions

• Identify cross-direction synergies — where PR amplifies influencer, and vice versa

• Report on direction-level KPIs to the COO and contribute to agency-wide planning

Team Management

• Directly manage and develop individual team members across both PR and Influencer teams

• Set clear KPIs, run regular performance reviews, and build a culture of ownership and growth

• Ensure cross-functional alignment with copy, design, video, and client-facing teams

• Build capacity and hiring pipelines as both directions scale

Client & Campaign Management

• Act as the senior point of contact for key PR and influencer accounts

• Lead campaign strategy, creator/media selection, briefing, and performance tracking

• Own outreach quality, placement standards, and influencer relationship management

• Prepare and present performance reports with clear insights and growth recommendations


 

WHO YOU ARE

• 5–6 years of marketing experience in international companies, preferably in PR and/or Influencer Marketing, with deep expertise in at least one of these fields

• Proven track record of running successful campaigns: product launches, earned media, or creator-led activations

• At least 2 years managing a team — you know how to hire, develop, and hold people accountable

• Comfortable owning a direction end-to-end: strategy, execution, client communication, and reporting

• Data-oriented: you track what matters, identify what's working, and make decisions from it

• Excellent communicator in English — written and verbal — able to manage clients and brief teams clearly

• Agency background strongly preferred; you're used to running multiple accounts simultaneously

• Bonus: experience bridging PR and influencer as integrated channels within a single campaign


 

WHAT YOU'LL GET

• A senior leadership seat with real ownership over two high-impact directions

• Direct access to and collaboration with the COO

• A fast-moving agency environment with global clients across crowdfunding and e-commerce

• Competitive compensation based on experience

• Opportunity to shape and scale your team as both directions grow


WHY JOIN TCF?
💰 Compensation & Flexibility
Competitive Salary
1-Month Work & Travel Opportunity (per year)

Health Insurance or Gym Packages
Optional Remote Fridays
Paid Day-Offs

🚀 Growth & Learning Perks
Specialized Library & Online Courses
Weekly Internal Trainings & Knowledge Sharing
Mentorship from Founders & Industry Experts
Personal Development Plans & Semi-Annual Assessments
Access to Global Communities & Industry Events
Internal Career Acceleration Program
Innovation Challenges

HOW TO JOIN US

Ready to join our energetic, fast-growing team and become part of a unique ecosystem where innovation thrives?

Fill in the Application Form or send your CV to [email protected]

📅 Application deadline: July 17, 2026
 

We appreciate your interest in TCF Armenia. Only shortlisted candidates will be contacted for the next stages.

For questions, feel free to contact us at 📞 044-44-10-50.